FJALLRAVEN | OUTDOORS CAMPAIGN
Client: Fjällräven
Location: Italian Alps, Iceland & Apennines
Scope: Location Scouting, Remote Field Logistics, Commercial Stills, Social Reels & Post-Production
Deliverables: High-Impact Commercial Stills, Field Lookbook Assets & Short-Form Social Reels
The Brief
Fjällräven required high-impact visual assets for their technical outerwear and equipment collections, emphasizing real-world durability, weatherproofing, functional utility, and timeless Scandinavian design across extreme outdoor environments.
The Execution
Managed backcountry logistics and safety for multi-day field productions across off-trail alpine terrain, dense forest environments, and remote sub-zero landscapes.
Captured a versatile asset package, combining wide atmospheric environmental shots, detailed product-in-use stills, lookbook assets, and dynamic motion clips.
Applied custom post-production color grading aligned with Fjällräven’s natural, rugged, and cinematic outdoor aesthetic.
