grayl | carry project CAMPAIGN
Client: Grayl
Location: Italian Alps, Italian Cities, Abandoned Structures
Environment: Alpine backcountry, All weather scenarios,
Deliverables: Commercial Stills, Lookbook Assets, Social Reels
Production Scope: Location Scouting, Field Logistics, Stills & Motion, Post-Production
The Brief
Grayl required high-impact visual assets for their Packs and bags collection, emphasizing real-world durability, functional utility in every possibble environments.
The Execution
Managed backcountry logistics and safety for a multi-day shoot in Off-Trail alpine terrain, city travel and urban explorations.
Captured a versatile asset package, combining wide atmospheric environmental shots, detailed product-in-use stills, and cinematic motion clips.
Applied custom post-production color grading aligned with Grayl’s moody, rugged, and functional aesthetic.
