GRAYL | TACTICAL & OUTDOOR CARRY CAMPAIGN (ULTRAPRESS TI)
Client: Grayl
Production Team: Solo Field Production by Alex Wander
Locations: Alpine Stream, Volcanic Terrain & Primitive Campsite
Scope: Ultra-Light Titanium Field Testing, Boiling/Stove Compatibility Stills, Low-Visibility Product Stills & Motion Clips
Deliverables: Commercial Stills, Technical Product-in-Use Assets, Social Video Content & High-Impact Stills
The Brief
Grayl required premium commercial visual assets for the release of their 16.9oz UltraPress® Titanium Water Purifier (Covert Edition). The campaign focused on highlighting its grade-1 titanium outer cup construction, CP4 multi-fuel stove heating compatibility, tactile TopoGrip® surface, and OnePress® purification performance tailored for ultra-light backcountry travel and covert tactical operations.
The Execution
Executed solo field production logistics in rugged alpine and off-grid environments to demonstrate water filtration from wild sources alongside heating capabilities over an open flame/camp stove.
Captured a detailed asset package focusing on laser-engraved artwork, heavy-duty butterfly handles, and seamless integration into minimalist carry setups.
Applied custom post-production color grading preserving dark, muted tones to accentuate the Covert Edition's raw titanium finish and low-visibility profile.
