HANWAG | OUTDOORS/HIKING CAMPAIGN

Client: Hanwag

Production Team: Collaborative Campaign by Alex Wander & Erika Bastogi

Locations: Italian Alps, Scottish Highlands, Iceland, Croatian Karst & The Apennines

Scope: Multi-Territory Field Production, Mountain Logistics, Footwear Durability Testing, Stills & Motion

Deliverables: Commercial Stills, Technical Footwear Stills, Lookbook Assets & Social Video Content

SHOOTING in collaboration with Erika Bastogi

The Brief

Hanwag required high-impact, authentic commercial visual assets for their Bavarian-engineered mountain and trekking footwear collection. The campaign focused on demonstrating real-world traction, waterproofing, ankle support, and rugged durability across extreme, varied European environments.

The Execution

Executed multi-location field logistics and safety protocols across alpine rock, volcanic sand, boggy trails, and coastal karst terrain in collaboration with Erika Bastogi.

Captured a comprehensive asset package, combining wide atmospheric landscape stills, technical product-in-use close-ups, and cinematic motion clips.

Applied custom post-production color grading tailored to Hanwag's natural, earthy, and heritage-focused outdoor aesthetic.

Hanwag mountain boots deployed oa coniferous forest in Scotland by Alex Wander and Erika Bastogi Photography
Traction performance of Hanwag hiking boots on rugged Icelandic volcanos rock
Traction performance of Hanwag hiking boots on rugged Icelandic volcanos rock
Hanwag mountain boots deployed on steep alpine scree slopes in the Alps by Alex Wander Photography"
Traction performance of Hanwag hiking boots on rugged Icelandic volcanos rock
Traction performance of Hanwag hiking boots on rugged Icelandic volcanos rock
Hanwag mountain boots deployed on steep alpine scree slopes in the Alps by Alex Wander and Erika Bastogi Photography
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Hanwag leather mountain boots in damp Apennine woodland terrain by Alex Wander and Erika Bastogi Photography
Hanwag leather trekking boots tested in muddy Scottish Highlands trail terrain by Alex Wander and Erika Bastogi Photography
Hanwag mountain boots deployed on steep alpine scree slopes in the Alps by Alex Wander and Erika Bastogi Photography
Hanwag mountain boots deployed on steep alpine scree slopes in the Alps by Alex Wander Photography"
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Hanwag leather mountain boots in damp Apennine woodland terrain by Alex Wander and Erika Bastogi Photography
Hanwag mountain boots deployed on steep alpine scree slopes in the Alps by Alex Wander and Erika Bastogi Photography
Hanwag leather mountain boots in damp Apennine woodland terrain by Alex Wander and Erika Bastogi Photography
Hanwag leather mountain boots in damp Apennine woodland terrain by Alex Wander and Erika Bastogi Photography
Hanwag leather mountain boots in damp Apennine woodland terrain by Alex Wander and Erika Bastogi Photography
Deer met during scouting a location in Scotland
Hanwag leather mountain boots in damp Apennine woodland terrain by Alex Wander and Erika Bastogi Photography
Hanwag leather trekking boots tested in muddy Scottish Highlands trail terrain by Alex Wander and Erika Bastogi Photography
Hanwag leather trekking boots tested in muddy Scottish Highlands trail terrain by Alex Wander and Erika Bastogi Photography
Cleaning session of Hanwag Alaska Boots in the shop by Alex Wander Photography
Traction performance of Hanwag hiking boots on rugged Icelandic volcanos rock
Cleaning session of Hanwag Alaska Boots in the shop by Alex Wander Photography
Hanwag leather trekking boots tested in muddy Scottish Highlands trail terrain by Alex Wander and Erika Bastogi Photography
Hanwag leather trekking boots tested in muddy Scottish Highlands trail terrain by Alex Wander and Erika Bastogi Photography
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